Brand Reactions to Blue Monday on Social Media
Blue Monday has become known as ’the hardest day of the year’ through PR and marketing campaigns. Theoretically, it is the time of year...
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Araminta Sheridan
- Jun 10, 2020
- 3 min
Content Marketings New Normal
Social media has come to life in recent months. Content marketing trends that we have spoken about for years have been accelerated...
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Araminta
- Mar 21, 2020
- 2 min
Covid-19: Social Media Trends
Covid-19 hasn't necessarily created new social media trends, but is has certainly accelerated trends that we were already predicting....
36 views0 comments
Araminta
- Jan 28, 2020
- 3 min
Marketing Trends: Inspired by Retail
Araminta Marketing write a lot of copy, from a lot of different angles for each of the companies they work alongside. We research...
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Araminta
- Aug 20, 2019
- 1 min
Are You Using Dark Social?
'Dark Social' is a term coined in 2012 to describe the (almost) untraceable side of web traffic. This includes direct and private streams...
28 views0 comments
Araminta
- Jun 11, 2019
- 3 min
CogX: What will your city look like after 2040?
As IBM quote in their recent advertising campaign ‘AI isn’t just for selfies’. We are already using artificial intelligence in more ways...
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Araminta
- May 28, 2019
- 2 min
Why Reviews have to be part of your Social Media Strategy
As a company, there will always be a reason to avoid appearing on review sites but the reasons for appearing on there are far greater....
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Emma Inwood
- Mar 12, 2019
- 1 min
Why you need reactvertising
Remember that time that #Bendgate happened? The huge epidemic of 2014 where iPhone users realised their shiny new iPhone 6's were...
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Emma Inwood
- Dec 6, 2018
- 2 min
Why we 🧡 the Pantone colour of the year
Pantone, the connoisseurs of colour, have announced the 2019 colour of the year, *cue the drumroll* and say hello to Pantone16-1546...
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Araminta
- Nov 27, 2018
- 2 min
Social Media in 2019
2018 has been a right old year for consumers, poor poppets. Between Trumps Twitter & the dreaded four-letter acronym that starts with G...
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Araminta
- Nov 7, 2018
- 1 min
Fortune Tellers & Trend Setters
“Yellow is about to have its moment.” [2018] Tone of voice is everything. [2017] “The micro-influencer is kaweeeen of 2018.” [2017]...
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Araminta & Tash
- Aug 16, 2018
- 2 min
The Beauty of Anxiety
Image via Anxy You know that moment when you’re listening to a song, or reading a book, and there’ll be a single line that seems to have...
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Araminta
- Aug 14, 2018
- 2 min
Fitfam, we’ve got a bit of a backlash on our hands..
We’ve got a bit of a backlash on our hands. Apparently, according to Huffington Post, #fitspiration has now fallen in to a toxic...
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Araminta
- Aug 3, 2018
- 5 min
KIKI, do you love me? (our new love, CBD)
“We are in an opiate epidemic and CBD is the answer.” is the clear and consistent message conveyed by the panel of four cannabis...
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Araminta
- May 24, 2018
- 1 min
Hello Yellow
I'm not just saying this to justify my purchase of a big-yellow-bird-esque fluffy coat, yellow will be everywhere this summer.. from Art...
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Araminta
- Jan 26, 2018
- 3 min
2018 Social Media According to Hootsuite
Yesterday the Ateam took a break from our day to day work to gather round a laptop and hear what Hootsuite have to say about social media...
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Emily
- Oct 12, 2017
- 2 min
Ultimate ways to share in the moment
We have to admit; when we first heard that Instagram was challenging Snapchat with a Stories feature we were slightly sceptical – what...
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Tash
- Sep 12, 2017
- 2 min
⭐️ Lipslut F*cks Trump ⭐️ #LoveThis ⭐️
Image source: @hello.lipslut We are 100% behind any brand that wants to make the world better through the power of lipstick, and that’s...
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Forbes
- Sep 4, 2017
- 1 min
⭐️ Soooo 2018 ⭐️ Key Media & PR Trends ⭐️
Image by @elirezkallah @plastikstudios With just 119 days until 2018, it is time to turn our attention to the key Media and PR trends...
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Emma Inwood
- Jul 24, 2017
- 3 min
Have I got your attention? ⚡️💡
This week the AM team have been on a mission for knowledge... We are lucky enough in London that there are tons of lectures, seminars and...
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